WBE Canada’s Magazine is celebrating the festive season with its first ever Holiday Shopping Guide. Published in the 2022 Fall/Winter Issue of the Magazine, the Holiday Shopping Guide highlights WBE Canada’s Canadian Women Brand featuring 47 Certified WBEs promoting their products, service and special offers just in time for the busy shopping season.
As Canadians rush to buy gifts this holiday season, WBE Canada urges shoppers to buy with purpose, visiting and supporting women-owned businesses including those carrying the Canadian Women Brand logo. During the pandemic, women-owned entrepreneurs proved their creativity and innovation, changing the way they interact with their customers, switching to online shops, revamping their production processes and remaining steadfast in their resolve to continue and succeed. The WBE Canada Certified women-owned businesses included in the 2022 Holiday Shopping Guide are representative of the incredible number of diverse businesses who have not only endured, but prospered during the past three years.
Supporting and buying from a women-owned business enhances the economic stability of their families and communities, creating jobs, growing wealth and giving back in so many ways. A strong, successful independent woman entrepreneur sends a positive message to young women as they develop their leadership skills and map out their futures. Buying from women-owned businesses puts money back into the economy, allowing it to stay in the local economy, right where it makes the biggest impact.
WBE Canada established Canadian Women Brand in 2021 as a way to give Canadian women-owned businesses competitive advantage. The Canadian Women Brand logo, displayed by Certified Women Business Enterprises (WBEs) on products including those on store shelves, helps savvy consumers support women-owned businesses and corporations and government buyers find suppliers looking to make their supply chains more diverse and inclusive.
Buying this holiday season from women-owned businesses gives your gift giving impactful meaning and allows women to make an economic difference in local communities. Shop the Holiday Shopping Guide in the Fall/Winter 2022 issue of WBE Canada Magazine and look for the Canadian Women Brand logo at retailers and online.
Are you a Certified WBE?
Feature the Canadian Women Brand logo on your products, services and website to gain the recognition you deserve. Visit the WBE Canada Toolbox for more information on how you can utilize the Canadian Women Brand and to access Certified WBE collateral.