WBE Canada

WBE Canada is the bridge between Canadian women-owned businesses and larger corporate and public buyers that were previously out of reach


Discover upcoming opportunities for your business

By clicking the Subscribe button, you agree to this site’s Privacy Policy. Your information is always kept safe.


To build and grow a strong Canadian ecosystem that connects women-owned businesses to procurement opportunities through advocacy, certification, development, and promotion and helps corporations & governments to deliver on their supplier diversity commitments.


Are you a


WBE Canada certifies Canadian businesses 51% or more owned, managed and controlled by women, and helps them access opportunities with larger corporate and government buyers.

Access Larger Corporate and Public Buying Opportunities


Are you a


Not ready for WBE Canada certification? We support all women-owned businesses through our Pathfinder program, resources, networking, and mentorship opportunities.

Access Businesses Best Practices & Prepare For Certification

Are you a


Are you ready to build or expand your supplier diversity program? WBE Canada works with buying organizations and helps them connect with the verified women-owned businesses.

Engage More Women-Owned Businesses In Your Supply Chain

Corporate or Government Buyer
Business women champion

Are you a


WBE Canada partners with organizations committed to success of Canadian business women.

Support the Success of Canadian Women-Owned Businesses 

News and Updates

WBE Canada Announces 2024 Board of Directors

WBE Canada announces its 2024 Board of Directors. Meet the leaders shaping the future of supplier diversity in Canada.

Read More

Leading with Purpose: Shaping the Future Together

Leading with Purpose: Shaping the Future Together by Silvia Pencak, President & CEO, WBE Canada; Jennifer Popowycz, Director, Certification & Community, WBE Canada; Charli Law Jury, Director, Finance & Operations,…

Read More

An Update on OPG’s Journey 

  An update on OPG’s Journey by Meaghan Snow, Senior Manager of Strategic Programs & Supplier Relationship Management, OPG. Originally published in WBE Canada Magazine; Issue 11. Read our full magazine…

Read More

Upcoming Events

Open Office Call WBE

Open Office Call – WBE

February 28 @ 1:00 pm - 2:00 pm EST

Join us for Open Office Call! WBE Canada Team is here to help you make progress and get REAL results! This is your chance to get your questions answered or to be on the hot seat as we support your learning and business growth. You’ll have the opportunity to submit your work in advance such as…

Read More
Open Office Call Member

Open Office Call – Corporate Member

March 27 @ 3:00 pm - 4:00 pm EDT

JOIN US  for Open Office Call! WBE Canada Team is here to help you and your team make progress and support your supplier diversity initiatives.  This is your chance to get your questions answered or share your insights and suggestions as together we support your supplier diversity strategies. You’ll have the opportunity to submit your…

Read More
WBE Meet & Pitch - IT, Hardware, Software

WBE Meet & Pitch: IT

March 13 @ 12:45 pm - 4:00 pm EDT

Join us for the WBE Meet & Pitch designed to connect Certified WBEs in the IT, Software, Hardware and related categories with corporations.

Read More


Our Corporate Members are leading organizations to support Canadian WBEs through procurement.

"WBE Certification gives us credibility, opportunities, and has introduced us to a lot of great suppliers and consultants I’m not sure we would have found otherwise. The conferences are always really great for networking and finding new ideas."

-- Cynthia Spraggs, CEO, Sales Beacon Consulting (Certified WBE)

Using a supplier base that reflects the diversity of Canadian businesses and the population in general makes sense. Women are involved in 85% of purchasing decisions, and are bringing quality products and services to the marketplace.

“We were pleasantly surprised to see how many women are in traditionally male-dominated industries. Joining WBE Canada as a Corporate Member was the right decision.

-- WBE Canada Corporate Member

"Web Certification helps you get the attention with companies that want to work with minority suppliers. At the same time, you have to provide exceptional service, integrity is a must, communication and cost effectiveness are the basic ingredients to build a business and most importantly a reputation."

-- Rosa Turchio, President and CEO, Cargo Partners International Inc. (Certified WBE)

"WBE Certification gets me into the room with significant brands who I otherwise may not have had ready access to. In a male dominated industry, it is also an important point of differentiation."

-- Ashlee Froese, Branding Lawyer, Froese Law (Certified WBE)

"WBE Canada is joy to partner with. Your team goes above and beyond to support our goals and program development. Thank you for all the work that goes into building the database of WBEs!”

-- WBE Canada Corporate Member

Supplier diversity allows certified businesses to have a fair opportunity to tender for contracts. After that, it is business as usual - women’s firms must be assessed on their merits with no regard to gender.