Job Posting: Digital Marketing Specialist

WBE Canada is seeking an experienced Digital Marketing Specialist who will report to the Marketing Manager and serve as an integral part of the Marketing department. This position understands digital marketing campaigns, social media platforms, email marketing, reporting and can creatively combine these skills to manage campaigns and copywriting to engage target audiences and grow our brand. The ideal candidate will engage with partners, staff, and potential new members online on behalf of our organization and understands how to convert leads. We are looking for someone with a strong understanding and track record of developing strategies, creating content, working on campaigns, and driving brand awareness.

About the Role

As a key member of our Marketing team, you will:

  • Plan and execute all digital marketing, including marketing funnels, email, social media and display advertising campaigns to ensure timelines and KPIs are managed and on track
  • Update and maintain all websites with latest information and assets
  • Stay current with website optimization, SEO/SEM and industry trends
  • Research and analyzing keywords to increase website visibility in search engine result pages (SERPs)
  • Maintain and improve organic traffic through analysis, optimizations, and utilizing SEO/SEM
  • Build & optimize organic campaigns for social media and create organic content that encourages engagement on all platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube) for the continual improvement of performance
  • Analyze the budget and maximize return on investment (ROI) for all digital marketing campaigns and paid ads
  • Build monthly reports to monitor metrics and performance and share trends and analytics with the marketing team
  • Collaborate with external and internal teams to create and manage landing pages, value-added and engaging content and other creative assets to optimize UX across our digital platforms (Ex: social media graphics, videos, and all others visual assets)
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points (UX)
  • Evaluate emerging technologies
  • Provide support to the marketing team on a daily basis and during the National Conference (Live social media event posting, online interaction and engagement with the audiences).

What you bring to the table:

  • 5+ years of experience in Digital Marketing, social media and content creation or BS/MS degree in digital marketing or a related field with 3+ years of working experience
  • Strong writing and editing skills and experience creating engaging content for landing pages, blogs, emails and different social media channels (text, graphics, video)
  • Proven experience building and maintaining marketing automations and campaigns that engage audience and drive results
  • Working knowledge of Canva, WordPress, HTML, CSS, SEO, PPC, social media platforms and social advertising (LinkedIn, Facebook, Instagram, etc.)
  • Solid knowledge of data and analytics tools
  • Ability to find solutions and deliver results within a rapidly changing, environment, and driven culture

What are we looking for?

  • Highly developed organizational and problem solving skills with a strong attention to detail and accuracy
  • Ability to confidently share a point-of-view and support it using insights and data
  • Strong time management and organization skills
  • Ability to work cross-departmentally and can be relied on to communicate details and information effectively
  • Passionate about personal growth
  • Strong working knowledge of marketing principles and trends
  • Knowledge working with large data sets
  • Proven team player who is both flexible and highly adaptable
  • Passion for marketing and alignment with WBE Canada’s mission
  • Knowledge of Supplier Diversity and Procurement Industry an asset
  • French language proficiency is an asset

Skills and Programs
G-suite, Active Campaign, WordPress, Canva, Meet Edgar, top social media platforms and analytics tools, GA4, Google Ads, Beaver Builder, ClickUp, Adobe Suite

This role was filled and is no longer available. Stay tuned for more opportunities!

We thank all the applicants for their interest, only those who meet our search criteria will be contacted.