Michelle White from Today Living Group provided this video testimonial at the WBE Canada 2018 Annual Conference to discuss the benefits of Certification with WBE Canada for women-owned businesses.
Michelle White identifies access to the corporate buyers as the biggest benefit of WBE certification. Instead of talking to gatekeepers, you get to connect with the buyers and corporate professionals who are willing and ready to help you navigate the supply chain.
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Lisa W. Haydon is the President of Pivotal Coaching, and a new WBE who attended the WBE Conference for the first time this year. She talks about how impressed she was with the WBE Conference and WBE certification so far.
“Being part of the community and the access to large corporate buyers has been fantastic,” Lisa said. “They’ve been accessible, open, and given great perspective that might have taken me several months to figure out. Great conversations, great connections and super helpful to growing my business.”
Maude Parisseau from BDC provided this video testimonial at the conference to discuss the benefits of Corporate Membership with WBE Canada.
“For us, it was really important to become one because it’s an extension of our mandate,” she said. “BDC is here to support Canadian entrepreneurs. It allows us to meet with different entrepreneurs, to learn more about them, their passion, and also to be able to meet with other organizations and corporations that do encourage other WBEs, and to learn from their diverse supplier programs.”
“WBE Canada helps a boutique-sized law firm, like Walker Law, get in the room with other larger suppliers that otherwise might not know about them or might not realize what their capabilities are.
They recommend that women-owned businesses be certified to get the chance to connect with corporations who are looking for diverse suppliers they wouldn’t otherwise have access to. That kind of partnership, community and mentorship opportunities are a huge benefit WBE offers as well.”
“The biggest benefit was being exposed to high level strategic thinkers who brought key learnings they gladly shared with us. It allowed me to think broader and focus on more profitable business, letting go of things that were not contributing to the bottom line.”
“Being part of these mentoring programs helped me grow revenues 500%.
I had stagnant growth and, after asking for my mentor’s assistance, I changed the entire way of how I do business.
Instead of being a commodity, I learned how to sell value instead.”