Growth Strategies for SaaS Companies

In 2011, Marc Andreessen explained in the Wall Street Journal “why software is eating the world.” Today, four of the Big 5 tech companies (aka “FAAMG”), namely, Facebook, Amazon, Apple, Microsoft and Alphabet’s Google, have significant SaaS offerings. Together, these five companies are worth more than $9 trillion USD. Here in Canada, Shopify, which offers…

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