WBE Canada Welcomes Hyundai Auto Canada Corp. as a Corporate Member

Women Business Enterprises Canada Council (WBE Canada) is thrilled to announce that Hyundai Auto Canada Corporation has become its newest corporate member, adding to the number of automotive and industrial organizations that support Canadian women-owned businesses through their supplier diversity programs and WBE Canada membership.

Hyundai Auto Canada Corp. is headquartered in Markham, Ontario and is a subsidiary of Hyundai Motor Company of Korea. Hyundai markets a full line-up of award winning vehicles including subcompact to sport utility to luxury models, and currently offers the largest number of electrified mainstream vehicles in Canada.

We are proud to support the growth and success of Canadian women-owned businesses,” said Don Romano, president and CEO of Hyundai Canada. “Our industry is changing rapidly and our partnership with WBE Canada is an important step forward toward ensuring that existing barriers are removed for a true inclusive business sphere”.

“We are thrilled to welcome Hyundai Auto Canada Corp to our corporate community.” said Silvia Pencak, President, WBE Canada. “The automotive and manufacturing sector in Canada provides so many opportunities for Canadian women-owned enterprises and having Hyundai Canada join us and build their supplier diversity program using the tools and resources we offer our corporate and government partners means our WBEs will benefit from their initiatives right from day one. Canada’s automotive supply chain is so integral in growing Canada’s economy and in its recovery and by expanding how diverse businesses, including women-owned enterprises are included in their procurement practices, is a huge win for both Hyundai and women entrepreneurs.


About Hyundai Auto Canada CorporationHyundai logo

Hyundai Auto Canada, established in 1983 and headquartered in Markham, Ontario, is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout Canada by Hyundai Auto Canada and are sold and serviced through more than 223 dealerships nationwide. Hyundai is also the first to offer a second-generation zero-emissions Fuel Cell Electric Vehicle to Canadian customers, called the NEXO. More information about Hyundai and its vehicles can be found at www.HyundaiCanada.com.

Hyundai Auto Canada is proud to be an Employer Partner of the Canadian Centre for Diversity and Inclusion (CCDI). This partnership and the learning resources it provides our team is one part of our journey to not only working towards a diversely represented organization but one that also encourages the contribution of diverse opinions and ideas.

For more information about Hyundai and its products, please visit www.hyundainews.ca or contact:

About WBE Canada

WBE Canada logo

Women Business Enterprises Canada Council (WBE Canada) is a Canadian non-profit organization working closely with corporations and government organizations advocating for inclusion of Canadian Women Business Enterprises (WBEs) in supply chains across Canada and abroad. To ensure diversity in supply chains WBE Canada works closely with its Corporate and Government members to provide necessary training and support to help establish and develop supplier diversity initiatives. Explore our Corporate/Government membership here.

Media inquiries: Sharon Ferdinands, Manager, Marketing and Communications, marketing@wbecanada.ca