Toronto | For immediate release
WBE Canada released its latest resource for women-owned businesses: “Supplier Diversity 101: Supplier”. Designed as a simple guide to help suppliers improve sales and marketing processes, “Supplier Diversity 101” also sheds light on the value, benefits and opportunities of WBE certification. Supplier Diversity is still a relatively new concept in Canada with opportunities constantly evolving. This guide will not only be beneficial for existing WBEs looking to better understand and navigate the complex world of corporate and government procurement but will also provide insight for those considering certification for their business.
In developing this guidebook, WBE Canada’s primary goal was to demystify the complex world of supplier diversity, including policies and regulations, unwritten rules, how supply chains work and essentially how to prepare diverse businesses to land major contracts. At the same time, our underlying strategy was to ensure certified women-owned businesses have the tools necessary to lay the foundations for doing business with big business, providing major corporations and government buyers with certified suppliers ready to respond to the opportunities offered.
This is a win-win for both suppliers and buyers and ultimately the Canadian economy. In spite of the incredible influence women exercise in purchasing decisions, less than 5% of corporate and government contracts are awarded to women-owned businesses. “Supplier Diversity 101” is a comprehensive, step-by-step guide with an aim to enable and empower suppliers to succeed in accessing procurement opportunities with large corporations by bringing cost reductions and innovations to Canadian supply chains.
“WBE Canada continues developing strategic resources for Canadian business women to help them better understand supply chains and shorten the sales process,” said Silvia Pencak, President of WBE Canada. “Our team is committed to supporting Canadian WBE suppliers through their journey to help them land more corporate and government contracts. Our business women are qualified and experienced, we just help them navigate the obstacles that currently exist in supply chains while working with corporations and government on removal of these barriers.”
About WBE Canada
Women Business Enterprises Canada Council (WBE Canada) is a Canadian non profit organization with a mission to empower Canadian Women Business Enterprises (WBEs) with equal access to corporate and public procurement. Our role is to certify, promote and develop women-owned businesses while also supporting our Corporate Member community with the access to a pool of business-ready suppliers. Since 2009 we’ve been certifying businesses that are 51% or more owned, managed and controlled by women and connecting them to supply chains. More information here.
Sharon Ferdinands, Marketing Manager, WBE Canada, firstname.lastname@example.org