WBE Canada Announces New Appointments to Board of Directors


Women Business Enterprises Canada Council (WBE Canada) is pleased to announce new appointments to the Board of Directors for 2022.

Celso AfonsecaAppointed as a Board Director is Celso Afonseca, Manager, Account Services & Program Operations / Supplier Diversity Business Leader, Staples Promotional Products. Celso is actively engaged in WBE Canada events and initiatives and is a champion, helping many WBEs access Staples Promotional Products’ supply chain. Celso’s leadership has contributed to a significant increase in supplier diversity spend at Staples Promotional Products. Since stepping into this role, the network of diverse suppliers at SPP has grown by 200%. His commitment to supplier diversity and his willingness to support Canadian WBEs are creating a positive impact in Canada.

In addition, the Board welcomes 5 new appointments to Board Committees:

  • Martin Grenier, Vice President, Procurement, Cogeco – joined Nomination Committee as its new Chair
  • Ann-Marie Anderson, Advisor, Canadian Supplier Diversity, BMO
  • Hannah Keip, Sourcing Leader, ArcelorMittal Dofasco
  • Jen Schrock, Sr. Manager, Business Development, CDW
  • Karine Balogh-Jobin, Advisor – Sustainable Procurement, Cogeco

“We are excited to welcome Celso and other volunteers to WBE Canada’s Board of Directors and Board Committees. While supplier diversity is growing and evolving in Canada, every champion and supporter has the potential of making a significant impact on the success of Canadian women-owned businesses. In the name of the Board of Directors I wish everyone all the best on their journey with WBE Canada,” said Maddy Baker, Chair of WBE Canada’s Board of Directors, Director, Products and Services at TELUS.

The WBE Canada Board is instrumental in charting the strategic direction of WBE Canada with most members actively involved in Board committees including:

  • Executive Committee
  • Certification Committee
  • Business Development Committee
  • Certification Committee
  • Supplier Advisory Committee

WBE Canada Board Members are featured here. WBE Canada Committee Members and other volunteers are featured here.


Women Business Enterprises Canada Council (WBE Canada) is a Canadian non-profit organization working closely with corporations and government organizations advocating for inclusion of Canadian Women Business Enterprises (WBEs) in supply chains across Canada and abroad. To ensure diversity in supply chains WBE Canada works closely with its Corporate and Government members to provide necessary training and support to help establish and develop supplier diversity initiatives. Explore our Corporate/Government membership here.

Media inquiries:
Silvia Pencak, President & CEO, marketing@wbecanada.ca, 416-646-6233