WBE Canada Announces 2024 Board of Directors

2024 Board of Directors WBE Canada

Toronto, ON | For Immediate Release

Women Business Enterprises Canada Council (WBE Canada) is pleased to announce the following new appointments to the Board of Directors and Officers for 2024.

WBE Canada Officers:

Janice Tee, Global Director, HR Systems and Programs, Magna International takes over as Board Chair, replacing Madeleine Baker, VP, Customer Experience Excellence, TELUS Agriculture & Consumer Goods.

Christine Canning, Managing Director, Supplier Relationship Management, BMO moves into the role of Board Secretary replacing Laura Didyk, VP, Client Diversity, Business Development Bank of Canada (BDC).

Andy Thompson, VP, Network Infrastructure Transformation, Nokia continues in his role as Board Treasurer.

Silvia Pencak, President & CEO, WBE Canada

WBE Canada 2024 Board Directors:

  • Janice Tee – Board Chair | Global Director, HR Systems and Programs, Magna International
  • Andy Thompson – Board Treasurer | VP, Network Infrastructure Transformation, Nokia
  • Christine Canning – Board Secretary |Managing Director, Supplier Relationship Management, BMO
  • Celso Afonseca – Chair, Business Development Committee | Manager Sustainable Procurement Program, Metrolinx
  • Daelan Burgess – Assistant Director of Global Supplier Recovery, General Motors LLC
  • Fatiha Senhaji – Vice President, Client Diversity, BDC
  • Genevieve Sharkey – Chief Procurement Officer, Purchasing and Materials Management Division, City of Toronto
  • Jen McAvoy – Chair, Certification Committee | VP, Client Engagement, Cotton Candy
  • Jennifer Cooke – Corporate Lead / Women in Trade, Export Development Canada, EDC
  • Krystal Van Westerop – District Vice President, TD Bank
  • Lina Porier – Senior Manager Procurement, Bell
  • Martin Grenier – Chair, Governance & Nomination Committee | Vice President, Procurement, Cogeco
  • Megan Quintin – Senior Director, Global Procurement, RBC
  • Meghan McNamara – Manager – Procurement, TELUS
  • Michael Bourne – Senior Manager, Procurement Business Operations, Policies, Controls, Supplier Diversity and Ombudsman, IBM
  • Pamela Smith – WBE Representative, Supplier Advisory Committee Vice Chair | President and Owner, Trend Collection and Bailiff Services Ltd.
  • Stephanie Khurana – WBE Representative, Supplier Advisory Committee Chair | President, Netchem

Meet our new Board Directors starting in 2024:

New directors joining the board in 2024 include Fatiha Senhaji,Vice President, Client Diversity at BDC, Krystal Van Westerop, District Vice President, TD Bank, Lina Porier, Senior Manager Procurement, Bell, Meghan McNamara, Manager Procurement, TELUS and Pamela Smith, President and Owner, Trend Collection and Bailiff Services Ltd. newly appointed Vice-Chair of the Supplier Advisory Committee (SAC) as WBE Representative.

Fatiha Senhaji, Vice President, Client Diviersity, BDC

Fatiha SenhajiFatiha Senhaji leads the bank’s National strategy to meet the needs of all Canadian underserved and diverse clients. Supported by a team of DEI+A regional managers across Canada, she helps drive BDC’s client diversity strategy by working with multiple internal and external partners to strengthen support and learning for diverse entrepreneurs and deepen their understanding of the economical and societal barriers they face as underserved communities.

Fatiha is an ambassador for diversity with emphasis on inclusive leadership and the advancement of women in the workplace. She is bilingual, and her dynamic and passionate approach is already an inspiration and motivation to her colleagues across the country.

Krystal Van WesteropKrystal Van Westerop, National Manager Women in Enterprise, TD Business Banking

Krystal Van Westerop has been with TD Business Banking since 2007, having held positions in both credit and relationship management. Krystal’s experience covers various roles within TD, including commercial banking throughout different locations in Ontario; time with the National Accounts group covering both Automotive and Food and Beverage as well as working in risk adjudication. In her current role, Krystal leads TD Business Banking’s strategy around women-owned and women-led businesses, by collaborating internally and externally on partnerships to support Women in Enterprise (WE) and by educating stakeholders and colleagues on the WE segment and solutions to facilitate the success and growth of Women in Enterprise at TD.

As a volunteer, Krystal has been previously involved as the National Chair for the volunteer network within Business Banking, leading more than 150 volunteers across the country and she has also served as secretary for the Greater Toronto Area Women at TD Executive Steering Committee. From 2019 to 2023, Krystal was acting Vice Chair of the Vaughan Chamber of Commerce Women’s Committee working to support local women entrepreneurs. Finally, Krystal most recently joined the WEOC Loan Advisory Committee.

Lina Porier, Senior Manager, Procurement, Bell

Lina PorierLina Porier started in the media world more than 20 years ago, and has held various decision-making roles in operational sectors, such as routing, production, environmental management, and in sectors managing business relationships with external partners, such as real estate and procurement. She is currently Senior Manager, Procurement at Bell. Over the last few years, Lina has been called upon to act in different sectors of operational activity, giving her a good understanding of negotiation processes and levers. Her deep commitment to diversity and inclusion, as well as being an ambassador for supplier diversity, have shaped his committed leadership. In her current role, in procurement, she acts as a resource person to administer contractual relationships for external services, purchasing of media services and contractual labor.

Meghan McNamara, CPO Indigenous Procurement Prime, TELUS

Meghan McNamaraMeghan McNamara joined TELUS in 2021 and is currently leading the PureFibre® Wireline, Wireless, and Real Estate Procurement Team. Prior to joining TELUS, she held progressive roles within Shell Canada, where she transformed the Supplier Diversity and Indigenous Procurement landscape. After an impressive 16-year tenure at Shell, Meghan established her own business assisting companies in transforming their Procurement and Supplier Diversity programs. Additionally, Meghna provided valuable consulting services to Indigenous businesses, with a specific emphasis on enhancing their capability and capacity beyond the OilSands region.

Meghan is a strong advocate for women and is committed to expanding the profile and impact of Supplier Diversity and Economic Reconciliation in Canada. As a member of the TELUS Supplier Diversity team and the TELUS Indigenous Procurement Prime, Meghan is a passionate advocate for diverse thinking and actively works to create opportunities for underrepresented groups. There is a strong commitment within TELUS towards Supplier Diversity, and a recognition that their program delivers an improved and innovative customer experience by taking proactive steps to provide equal access to a supply base that reflects the diversity of where we live, work, and serve.

Pamela Smith, President & Owner, Trend Collection and Bailiff Services Ltd.

Pamela SmithBorn in New Brunswick, Pamela fell in love with the Prairies 30 years ago and has made Western Manitoba her home. Having built a unique skill set of legal, administrative and collections expertise, she took over as General Manager and Owner at Trend Collection and Bailiff Services Ltd. in 2006. Now recognized as one of the largest bailiff companies in Manitoba, Trend has grown exponentially under her leadership in the last 16 years.

Pamela believes in a Compassionate Business approach, bringing kindness and respect to all areas, whether it be in business or to causes in the greater Manitoba community such as Ronald McDonald House or charities dealing with homelessness.


“On behalf of the Governance & Nomination Committee I’d like to congratulate the new Board Directors and Officers on their successful nomination. As a Board we have important work ahead of us as we continue supporting and encouraging supplier diversity efforts in Canada and ensuring development and support for Canadian women-owned businesses through WBE Canada,” said Martin Grenier, WBE Canada Board Director and Chair of the Governance & Nomination Committee.

“I’d like to thank Maddy Baker and Laura Didyk for their support to WBE Canada and myself as its leader over the past couple of years,” said Silvia Pencak, President & CEO, WBE Canada. “At the same time I look forward to continuing learning from the wealth of knowledge and experience of our continuing and incoming Board Directors. There’s a lot more work to be done in championing Canadian WBEs and transforming supply chains in Canada and beyond.”

Board of Directors

The WBE Canada Board of Directors is instrumental in charting the strategic direction of WBE Canada with most members actively involved in Board committees including: Executive Committee, Certification Committee, Business Development Committee, Nomination Committee and Supplier Advisory Committee.

About WBE Canada

Women Business Enterprises Canada Council (WBE Canada) is a Canadian non-profit organization working closely with corporations and government organizations advocating for inclusion of Canadian Women Business Enterprises (WBEs) in supply chains across Canada and abroad. To ensure diversity in supply chains WBE Canada works closely with its Corporate members to provide necessary training and support to help establish and develop supplier diversity initiatives.

Media inquiries: Marketing team, marketing@wbecanada.ca.