For immediate release
TORONTO – September 1, 2020 – Women Business Enterprises Canada Council is excited to announce that Genumark, the largest Canadian-owned promotional products distributor, is the newest member of our Corporate Member community. Genumark exemplifies the commitment by Canada’s top corporations to open doors for Canadian Women Business Enterprises (WBEs) to a variety of industry sectors and their supply chains.
Research shows that women have been hit hard by the current COVID-19 pandemic. Commitment of organizations like Genumark to supporting Canadian WBEs through purchasing makes a tremendous difference in communities across Canada and will eventually contribute to the economic growth of Canadian women owned businesses.
“We are thrilled to work with Silvia and her talented team at WBE Canada to expand our partnerships with women-led businesses,” says Mitch Freed, Executive Vice President of Genumark. “Our company has always been committed to employing a diverse workforce, and we look forward to formalizing our supplier diversity program with the help of WBE Canada. ”
“Genumark’s commitment to develop a supplier diversity program and ensure that Canadian women-owned businesses are included in their supply chain comes at a right time as Canada looks at recovery from the pandemic,” said Silvia Pencak, President of WBE Canada. “Women-owned businesses across Canada continue to showcase resilience and innovation and having open doors to sell their products and services is the key to their growth and continued success. We look forward to working closely with Genumark to help them develop their programming and increase their spend with women-owned businesses.”
As a national leader in promotional goods and corporate apparel, Genumark has been recognized as one of Canada’s Best Managed Companies since 2011. Genumark has been awarded by the Promotional Products Professionals of Canada (PPPC) as the Distributor of the Year for 16 of the past 17 years, and most recently, was the recipient for the 2019 National award. The Advertising Specialty Institute (ASI) also lists Genumark 30th in its 2020 Top Distributors list, the highest ranking for a Canadian company.
About WBE Canada
Women Business Enterprises Canada Council (WBE Canada) is a Canadian non-profit organization with its goal being to bring corporate and government buyers and Canadian Women Business Enterprises (WBEs) together. WBE Canada certifies majority-owned, managed, and controlled women’s businesses. They provide a range of programs and services to assist WBEs in better accessing business opportunities with major corporations. This includes training and education, through annual conferences, workshops and webinars, and mentoring programs and networking events with like-minded businesswomen and corporate members. WBE Canada also provides its corporate members with forums, tools and techniques to broaden and strengthen their goals.
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