WBE Canada Adds Second WBE Representative to Board of Directors

January 20, 2021

Toronto, For Immediate Release

Women Business Enterprises Canada Council (WBE Canada) is pleased to announce that effective immediately, our Certified WBE Community will now have two representatives at the Board of Directors. Joining Maryse Benhoff, Chair of the Supplier Advisory Committee (SAC) is Kim Ades, certified WBE and Vice-Chair of SAC. WBEs have been represented at the Board level since 2018 in an effort to ensure better understanding, share grassroots knowledge and build strategic collaboration between women-owned suppliers and corporate and government buyers.

Kim Ades is President and Founder of Frame of Mind ConsultingTM and JournalEngineTM Software. She is recognized as an expert in the area of thought mastery and mental toughness. As well as teaching and coaching leaders, parents and influencers worldwide, Kim has been a popular contributor, panelist and session leader at WBE Canada’s Annual Conferences and webinars for the past few years. Her dedication to the success of WBEs shines through her active participation on SAC and enthusiastic contribution at events and monthly WBE Meetups. Kim has been a certified WBE since 2018.

“I am extremely excited and honoured to be joining the board this year. There’s no better way to make a difference than having a seat at the table! My goal is to represent the interests of WBE Certified Suppliers and work with WBE’s to significantly increase purchasing opportunities and transactions. I am looking forward to a stellar year!”, said Kim Ades.

“On behalf of the Board of Directors, we welcome Kim to the Board. Having WBE representation on the Board and building upon that representation ensures we continue to collaborate and work together toward a united organization. Keeping our goal of ensuring Supplier Diversity is at the forefront of everything we do and finding new avenues of engaging our corporate and WBE members is imperative to the future of WBE Canada” stated Dora Silva Bolanos, Chair of Board of Directors.

“Our WBE Community is at the heart of what we do and what we care about at WBE Canada. I want to thank Kim for her continued commitment to the WBE Community and wish her all the best as she becomes their voice at the Board level and helps us stear the organization in the right direction. WBE Canada Board Members volunteer their time to ensure that Canadian women-owned businesses are supported and supplier diversity programs continue evolving and significantly contribute to continued growth of the organization.” said Silvia Pencak, President of WBE Canada.

WBE Canada is a non-profit organization certifying Canadian Women Business Enterprises (WBEs) and opening doors to supply chains across North America. Our mission is to advance economic growth across Canada through certification, promotion and development of Canadian women-owned businesses. Learn more at WBECanada.ca

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