Leadership & Staff

SILVIA PENCAK
President
concierge@wbecanada.ca

Silvia oversees WBE Canada Team, Corporate Member Relations, Partnerships and is the public voice of the organization. Silvia is also an ex-officio member of the WBE Canada Board of Directors and all the Committees.

MICHELLE BIANCHI
VP, Operations & Finance
mbianchi@wbecanada.ca

Michelle oversees operations, finance, certification & recertification processes at WBE Canada to ensure efficient and effective management at WBE Canada. Michelle is also Board Secretary and an ex-officio member of Supplier Advisory Committee.

JENNIFER POPOWYCZ
Manager, Certification
jpopowycz@wbecanada.ca

Jennifer is responsible for certification and recertification processing and oversees WBE Canada’s database. Her role is to ensure that only eligible businesses receive WBE Canada certification stamp. Jennifer is an ex-officio member of Certification Committee.

JUDY CARSWELL
Manager, Communications
jcarswell@wbecanada.ca

Judy is in charge of communications at WBE Canada. She oversees all internal and external communications to ensure consistency and engagement. She oversees preparation of all the reports, media releases, articles, newsletters and more.

SHARON FERDINANDS
Manager, Marketing
marketing@wbecanada.ca

Sharon oversees WBE Canada’s social media accounts, events and program promotion and media partnerships. She works closely with President and Communications Manager.

Learn more about WBE Canada here

Testimonials

Maude Parisseau from BDC provided this video testimonial at the conference to discuss the benefits of Corporate Membership with WBE Canada.

“For us, it was really important to become one because it’s an extension of our mandate,” she said. “BDC is here to support Canadian entrepreneurs. It allows us to meet with different entrepreneurs, to learn more about them, their passion, and also to be able to meet with other organizations and corporations that do encourage other WBEs, and to learn from their diverse supplier programs.”

BDC

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