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Leadership & Staff

SILVIA PENCAK
President
concierge@wbecanada.ca

Silvia oversees WBE Canada Team, Corporate Member Relations, Partnerships and is the public voice of the organization. Silvia is also an ex-officio member of the WBE Canada Board of Directors and all the Committees.


MICHELLE BIANCHI
VP, Operations & Finance
mbianchi@wbecanada.ca

Michelle oversees operations, finance, certification & recertification processes at WBE Canada to ensure efficient and effective management at WBE Canada. Michelle is also Board Secretary and an ex-officio member of Supplier Advisory Committee.


JENNIFER POPOWYCZ
Certification Manager
jpopowycz@wbecanada.ca

Jennifer is responsible for certification and recertification processing and oversees WBE Canada’s database. Her role is to ensure that only eligible businesses receive WBE Canada certification stamp. Jennifer is an ex-officio member of Certification Committee.


JUDY CARSWELL
Communications Manager
jcarswell@wbecanada.ca

Judy is in charge of communications at WBE Canada. She oversees all internal and external communications to ensure consistency and engagement. She oversees preparation of all the reports, media releases, articles, newsletters and more.


Alexandra Ondova

ALEXANDRA (ALEX) ONDOVA
Marketing Coordinator
marketing@wbecanada.ca

Alex is the Marketing Coordinator managing majority of WBE Canada’s technology platforms, marketing and design projects.


PAULA DA ROCHA
Executive Assistant & Membership Coordinator
concierge@wbecanada.ca

Paula is the Executive Assistant to President, managing calendar scheduling requests, interview requests, event invitations and more. She also coordinates Corporate Membership relations and development.


DIANE CHAMPAGNE
Sponsorships Development
sponsorship@wbecanada.ca

Diane oversees sponsorships and corporate outreach at WBE Canada. She works closely with the President and VP, Operations & Finance to ensure that WBE Canada events and programs are well supported.


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