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Leadership & Staff

President | Membership & Partnership Lead

Silvia oversees WBE Canada Team, Corporate/Government Member Relations, Partnerships and is the public voice of the organization. Silvia is also an ex-officio member of the WBE Canada Board of Directors and all the Committees.

VP, Operations & Finance | Certified WBE Community Lead

Michelle oversees operations, finance, certification & recertification processes at WBE Canada to ensure efficient and effective management at WBE Canada. She is a lead for Certified WBE community. Michelle is also Board Secretary and an ex-officio member of the Executive and Supplier Advisory Committees.

Sharon Ferdinands

Manager, Marketing & Communications

Sharon oversees WBE Canada’s social media accounts, events and program promotion and media partnerships. She works closely with President and Communications Manager and oversees organization’s branding and graphic design.

Manager, Certification

Jennifer is responsible for certification and recertification processing and oversees WBE Canada’s database. Her role is to ensure that only eligible businesses receive WBE Canada certification stamp of approval. Jennifer is an ex-officio member of Certification Committee.

Chief Editor

Judy is in charge of communications and content at WBE Canada. She oversees all internal and external communications including articles, media releases, web pages and more to ensure consistency and engagement. 

Paola Machado

Coordinator, Events

Paola oversees WBE Canada’s events registration and logistics. She works closely with President and Marketing Manager to ensure successful implementation of event programming, content and marketing.


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