Loading Events

« All Events

  • This event has passed.

WBE: Interactive Pre-Conference Forum – What’s Hot What’s Not

October 11, 2023 @ 1:00 pm - 5:00 pm EDT

WBE Pre-conference forum

Join us for a half-day interactive event hosted by your very own Certified WBEs.  You will hear from past conference attendees on what worked for them, the best tips on what works and what doesn’t and interactive sessions with takeaway golden nuggets!

All Certified WBEs should join us to receive the best tips and advice to get the most out of the WBE Canada Conference and Tradeshow.


(all times are EDT)

1:00 PM – 1:05 PM – Intention of the Day
1:05 PM – 1:30 PM – Trade Show / Conference Success Stories
1:30 PM – 2:00 PM – WBE Canada Conference: Preparing for Success Before Conference
2:00 PM – 2:20 PM – Break Out Rooms – Conversational IceBreakers
2:20 PM – 2:30 PM – Break
2:30 PM – 3:00 PM – Share Your Top 3 IceBreakers – share key learnings from breakout conversations
3:00 PM – 3:20 PM – Conference Etiquette 101
3:20 PM – 3:30 PM – Break
3:30 PM – 3:40 PM – How is Pitching at TradeShow Different? 
3:40 PM – 3:50 PM – Top Tips
3:50 PM – 4:20 PM – Break Out Session with Coaches: WBE Pitching Practice!!!
4:20 PM – 4:55 PM – Post Conference Follow-Up TIPS FOR SUCCESS
4:55 PM – 5:00 PM – Closing Remarks


Silvia Headshot

Silvia Pencak
President & CEO, WBE Canada

Silvia Pencak is the President and CEO of Women Business Enterprises Canada Council (WBE Canada), a Canadian non-profit organization that is opening doors for Canadian women-owned businesses to corporate and government supply chains. Silvia has more than 20 years of leadership experience in the nonprofit and business environment, leading transformational projects and teams. She is a member of the Advisory Committee to the PSPC Minister and advisor to other leaders across Canada, tirelessly advocating more opportunities and better support for Canadian women-owned businesses in Canada and globally. She is a co-author of The State of WBE Certification in Canada and The State of Supplier Diversity Programs in Canada research studies.

Addie Greco-Sanchez
Founder and President, AGS Rehab Solutions Inc

Addie Greco-Sanchez is the founder and president of AGS Rehab Solutions Inc, a leader in disability management and assessment services since 1999 that has grown into a successful company with a head office in Mississauga and a large network of professionals across Canada. Selected as one of PROFIT/Chatelaine’s Top 100 Female Entrepreneurs, Addie is a passionate and expert advocate for mental health in the workplace and frequent national speaker on the topic of how companies can safeguard employees’ psychological health. She is co-author of the book, The 5-Minute Recharge, 31 Proven Strategies to Refresh, Reset and Become the Boss of Your Day. AGS has been WBE certified since 2019 and Addie is an avid supporter of women entrepreneurs.


Anne-Marie Deslauriers

Anne-Marie Deslauriers
Founder, Delan

As a graduate of Management from Concordia University, Anne-Marie has more than 25 years of experience in the field of IT and high-technology recruitment. Recognized for her human qualities, her dynamism and her determination, she knew how to stand out and grow her business over the years. Involved in the community, she actively participates in the activities of WBE Canada, WeConnect International, CCMM, RFAQ, AQT and Réseau Action TI.  In 2021 Anne-Marie was the recipient of the 2021 President’s Award of Excellence for her tireless efforts to grow her IT Recruitment company, creating jobs in Quebec, recruiting more women in the IT industry and helping companies find concrete solutions to overcome the labor shortages in that province.


Charmaine Hammond
CSP (Certified Speaking Professional)

Charmaine is a highly sought-after business keynote and workshop speaker,  author and educator who teaches and advocates the importance of developing trust, healthy relationships, conflict resolution and collaboration in the workplace. She has helped clients in many industries build resilient and engaged workplaces, develop high trust/high accountability relationships, and solve workplace issues and conflict that gets in the way of success and profitability. She is respected as a “no fluff” and “rich content” speaker who delivers tangible tools to step into action immediately. She has owned 3 businesses over the past 26 years, currently owning 2, and is a Certified WBE Canada supplier.


Darlene MarinoDarlene Marino
President and Owner of Procurement Management Services Inc.

Darlene is a Supply Chain Consultant with more than 25 years of experience and a Certified Business Coach through the Certified Coaches Federation (CCF). Darlene has been providing procurement outsourcing services and supply chain solutions to public and private companies since 2017. A certified women’s business enterprise through WBE Canada since September 2021.





Katia Dedovic
President, Services Conseil Katia Dedovic Inc.

Katia is an IT and Business Process Improvement Consultant with solid business analysis experience and good knowledge of project management best practices. One of her key skill sets is the mapping and modelling of future business processes. She looks forward to contributing to the improvement/innovation of Supplier Diversity in the supply chain at all levels. She is also a member of the WBE Canada Supplier Advisory Committee where she contributes to supporting WBEs and helping WBE Canada to grow stronger.



Marte Belisle

Marte Belisle
Founder and President, SommEvents

Following her passion for travel and wine, Marte has spent the last 3 decades studying wines around the world. Niagara is the region she has come to know in depth over the last 20 years and although she makes her base there, no wine region is foreign to her. Using all of her knowledge, Marte helps companies with client retention strategies using wine.  As a certified WBE since 2016,  Marte is actively engaged in many WBE Canada events, webinars and workshops and is currently serving her second term on SAC (Supplier Advisory Committee).



Marty Britton

Marty Britton
President & CEO of Britton Management Profile Inc.

Marty Britton is the President & CEO of Britton Management Profile Inc., (BMP) the first ever reference checking company in Canada. Incorporated in 1974, BMP has been in business for over 48 years. BMP is passionate in helping their clients make informed hiring decisions so that they can hire the best talent available. With a strong global presence, BMP conducts verification checks in a variety of countries.  In addition to Identity Verifications, BMP also provides a wide range of pre-employment screening services from criminal and credit checks, global sanctions, fingerprinting, education & employment verifications, stay & exit interviews and most recently, offers social media checks by using the power of artificial intelligence to complement and enhance the ability to spot in advance.

Marty is actively involved in a number of committees including the Canadian Chapter of the Professional Background Screening Association (PBSA) which she chaired in 2020 and is a proud and active member of Women’s President Organization. Marty is also a recipient of the 2014 Enterprising Women of the Year award. BMP is a diverse supplier and is a certified member of WBE Canada.



Michelle AuCoin
Founder and President, LearnAbility Educational Solutions.

Michelle and her team have taught thousands of students for decades, specializing in Learning Disabilities. A 28-year veteran of education, Michelle completed her Bachelor of Arts in Communication and has a Master’s in Education Major in Special Education. Michelle is the 2022 Winner of the Businessperson of the Year Award for the Cape Breton Regional Chamber of Commerce, the Next Gen Vital Employer Excellence Award in 2021, the CB Chamber of Commerce Professional Services award in 2013, and the Businesswoman Award for ECBC, 2012. Michelle is currently on the National Committee for the Development of the PACFOLD project with the Learning Disabilities Association of Canada.


Nicolle McKinnonNicolle McKinnon
Co-Founder and Managing Partner at HelloInfo

Nicolle McKinnon is Co-Founder and Managing Partner at HelloInfo a boutique research and analysis firm. Nicolle brings 20 years of experience in providing strategic advice to companies in the private and public sectors, across their competitors, customers, and markets. With hundreds of successful strategic research projects managed and completed across the globe, she excels at helping corporations understand, pivot, and grow their businesses. Before founding HelloInfo, Nicolle served as Director of Strategic Projects for an international consulting firm, gaining expertise in technology, fast moving consumer goods, food and beverage, and heavy machinery.


Paula Bass

Paula Bass
President, KBC Tools & Machinery

After joining KBC Tools & Machinery in 1990, Paula took over as President in 1993 and currently heads up a team of 6 branch managers to fulfill the tooling and machinery needs of over 20,000 clients in the metalworking and maintenance, repair, and operations industry throughout Canada and The U.S. Paula has a BFA from the University of Michigan and an MBA in Marketing and Finance from the University of Illinois. Paula is always happiest when engaging in creative problem solving with colleagues and clients to achieve greater efficiency, profitability, accuracy, team effort, and fun.  So many tools, so little time!




Paule Grenier

Paule Grenier

Co-Founder, ELAM

Paule Grenier is Co-Founder of ELAM, a corporate language training and professional assessment business. Improving linguistic skills for the business world since 1994. Today she runs an international language training centre with over 130 trainers worldwide, a team of 14 administrative and tech-savvy gurus. She has never feared a challenge and has always made it a point to be ahead of the technology whether it be apps (she created her first app Bizbites in 2011), innovative virtual programs, or new learning methods. Paule is proof that great timing, finding passionate and like-minded team members and a strong sense of customer satisfaction are the key ingredients for success.


Tanya HumphreyTanya Humphrey
Co-Founder and Managing Partner at HelloInfo

Tanya Humphrey is Co-Founder and Managing Partner at HelloInfo, a boutique research and analysis firm. Tanya has 20 years of experience helping top companies exceed their goals across industries and regions with strategic research. Her extensive project management and research design background make Tanya adept at supporting HelloInfo’s clients to better compete in global markets.
Prior to founding HelloInfo, Tanya served as VP Operations for an international consulting firm, where she spearheaded more than five hundred successful projects across a broad array of industries including pharmaceuticals, financial services, logistics, and technology.




(Valid WBE Certification is required)

Important note: Registration for this webinar is FREE, Conference tickets must be purchased separately. 


Questions? No registration link? Contact support@wbecanada.ca



WBE Canada
View Organizer Website