Loading Events

« All Events

Mastering Your Value Proposition

August 8 @ 1:00 pm - 2:00 pm EDT

Mastering Your Value Proposition

Join us for Mastering Your Value Proposition & Essential Guide to Customer Mapping!

What is your Value Proposition? In part one of this series, designed for women entrepreneurs, learn about common misconceptions and the 4 key elements that help you define your values that match the market effectively. In part two, you will learn what Customer Journey Mapping is and how it can be a critical and practical tool for discovering business opportunities. You will also learn how to create irresistible offers and define unique selling points that truly resonate with your target audience.

Join Jennifer He, founder and managing partner of VOYO Business Design & Management for this in-depth look at designing methodologies with strategy and marketing functions to craft irresistible offers, generate superior leads, and boost revenue.

Additional lessons in this series are available in Toolbox (Pathfinder – Marketing 101).


(This event is FREE and open to the public)

Meet the Presenter

Jennifer He headshotJennifer He

Jennifer He is a design-driven innovator, seasoned marketer, and business strategist with nearly 30 years of international experience. Clients benefit from her high pedigree of services and flexible arrangements. Today, she partners with business leaders to design revenue opportunities and implement comprehensive marketing strategies, so you feel in control, can scale, sustain growth, and buy back your time to enjoy life. Jennifer holds an MBA from the Rotman School of Management at the University of Toronto and a BA from Shanghai International Studies University. She is a certified Design Thinking trainer and facilitator.




Hosted by: WBE Canada

Interested in learning more about certification or corporate membership? Email us at community@wbecanada.ca.