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LinkedIn Simplified: Top 5 Things You Need To Know

July 28, 2021 @ 10:30 am - 11:30 am EDT

Linkedin Simplified Sponsored by Telus

LinkedIn is a powerful tool for nurturing connections, expanding your network and building brand awareness – for yourself AND your organization. With over 706 million users located in 200+ countries around the world, LinkedIn is the top platform for B2B lead generation.

eMarketer predicts that more than half of all marketers will use LinkedIn for marketing in 2021, and LinkedIn has continued to innovate and expand the features and benefits of its products for both B2C and B2B marketers. YOU DON’T WANT TO BE LEFT BEHIND!

Join us as Shannon Ballard, Vice President of Customer Innovation & part of the ownership team at Jan Kelley, Canada’s leading B2B digital creative agency and a certified WBE company, and her team uncover LinkedIn’s five biggest secrets that can be used to help you build deeper relationships with your customers, improve your advertising results and sell more!

Sponsored by TELUS, this workshop will help you learn:

  • How to leverage LinkedIn’s newest, most underused feature;
  • Creating and joining professional events;
  • Turning conversations into quality conversions;
  • Making your organization stand out through data-driven ABM campaigns; and
  • Enhancing Company Pages with new features.



*Exclusively for Certified WBEs and Tools For Growth subscribers – Corporate Members are welcome to join us!


Meet The Speaker

Shannon Ballard

With over 20 years of experience in brand development and customer experience strategy, Shannon Ballard has a proven track record for helping organizations position, develop and differentiate brands to inspire employees and drive growth. As a certified CXPA, Shannon specializes in brand strategy, customer experience and brand experience and has marked success developing brand platforms to drive messaging and create a deepened experience between the customer and the brand.

An active contributor in the community, Shannon was a volunteer with the Girl Guides of Canada for over 10 year and is currently on the Board of Directors for Food for Life, Halton’s largest not for profit food recovery program, helping provide healthy fresh and frozen food to those in need.


July 28, 2021
10:30 am - 11:30 am EDT
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Exclusive – Certified WBEs
Online event


WBE Canada
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