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Keep Selling, Keep Going

June 10, 2020 @ 12:00 pm - 1:00 pm EDT

Are all Canadian businesses suffering due to COVID-19? Beyond restaurants that have adjusted to take-out and grocery stores who are experiencing record sales, are there any Canadian businesses that are doing well during this time? If so, how and what are they doing?

In this webinar, you will discover examples of two Canadian companies, consumer and B2B focused, who were drastically affected by the COVID19 shutdown were able to shift (not shut down) their marketing & sales activities to win new business and continue to serve their clients.

You will learn:

  • How these two companies were affected by the COVID-19 pandemic
  • Their first reaction to selling and promoting themselves during this time
  • What they changed and the results
  • Guidance on how the strategies profiled in these case studies could work for your business during this time: client communication, internal communication, adjusted sales presentation, delivery of services, consistent promotion with adjusted message/tone and more

Claim your seat now!

Register Here 

We look forward to connecting with you!

WBE Canada Team

Meet our Speakers

Jennifer Kelly

Jennifer Kelly leads New Initiatives Marketing Inc. (NIM), providing marketing & sales services for growing companies. Jennifer started New Initiatives Marketing Inc. (NIM) in 2009.  Prior to starting her company, Jen spent 17 years in the marketing departments at big brands such as Future Shop (retail – Canada), The Financial Times UK (media – UK/Europe), Siemens (b2b technology – Global) and Motorola (consumer mobile phones – Canada).


Kevin Mcisaac

Kevin Mcisaac is a partner at New Initiatives Marketing Inc. Since 1992 Kevin has thrived in professional sales, responsible for closing multi-million dollar deals with B2B companies including Canada’s largest courier company. He has built and sold a number of successful corporations. At NIM, Kevin trains and coaches their clients’ sales teams to close more business.


June 10, 2020
12:00 pm - 1:00 pm EDT
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WBE Canada
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