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Exporting 101 – How to Grow Your Business Globally

October 23 @ 12:00 pm - 1:30 pm EDT


Exporting 101 session provides a comprehensive introduction to exporting delivered by a CITP (Certified International Trade Professional) with the Forum for International Trade Training (FITT). It covers:
How to assess whether exporting is right for your business and which strategies can help you go global successfully.

The seven key considerations of exporting you need to learn to plan for international business growth:
1. Export Readiness
2. Suitability of products and services
3. Market feasibility
4. Market entry strategies
5. International sales and marketing
6. Supply chain and logistics
7. International trade finance

Meet the presenter

Leah SanfordLeah Sanford

Leah is a Certified International Trade Practitioner and co-owner of Kelford Inc.—a boutique marketing firm based in Halifax, Nova Scotia. She spends her working days helping established and aspiring entrepreneurs find their voice, fuel their passion, and connect with their ideal customers around the world. With her signature style of joyful work, Leah helps her clients make marketing decisions more easily, allocate resources more efficiently, and cut through the chaos while staying true to their entrepreneurial and business goals.


WBE Canada
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