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EDC : Exporting 101 – How to Grow Your Business Globally

September 27, 2023 @ 1:00 pm - 2:30 pm EDT

Exporting 101 webinar EDC

Export Development Canada (EDC) in collaboration with WBE Canada, is hosting a webinar for entrepreneurs from small and medium-sized enterprises who want to learn how to assess whether exporting is right for your business and which key strategies can help you go global successfully.

There are many benefits for Canadian companies to sell their goods and services internationally. In fact, research shows exporting can increase business profitability by 121%, productivity by 30%, and innovation by 25%. If you aren’t already exporting, the idea of expanding beyond borders can be daunting, and you may not know how to get started.

EDC’s Exporting 101 session provides a comprehensive introduction to exporting delivered by a CITP (Certified International Trade Professional) with the Forum for International Trade Training (FITT). It covers:

  • How to assess whether exporting is right for your business and which strategies can help you go global successfully
  • The seven key considerations of exporting you need to learn to plan for international business growth:

    1.  Export readiness
    2. Suitability of products and services
    3. Market feasibility
    4. Market entry strategies
    5. International sales and marketing
    6. Supply chain and logistics
    7. International trade finance

Unable to attend the live event? Register now and a recording will be shared to watch on demand after the live event.

About EDC: Export Development Canada (EDC) is a financial Crown corporation dedicated to helping Canadian businesses make an impact at home and abroad. EDC has the financial products and knowledge Canadian companies need to confidently enter new markets, reduce financial risk and grow their business as they go from local to global. Together, EDC and Canadian companies are building a more prosperous, stronger and sustainable economy for all Canadians.

About FITT: The Forum for International Trade Training (FITT) is a not-for-profit organization dedicated to providing international business training, resources and professional certification to individuals and businesses.



Catherine BeachCatherine Beach

As the lead for EDC’s Women in Trade strategy, Catherine focuses specifically on helping more women entrepreneurs export to grow their business. With more than 15 years’ experience in international business, marketing and partnership development, Catherine has worked with fast-growing startups, international development agencies, social enterprises and government organizations in Europe, Asia, and North America.



Lora-RiguttoLora Rigutto

Lora Rigutto  is an International Trade and Business Development Coach and Mentor. She has a passion for international trade development and many years experience coaching businesses to expand into global markets. She is a Certified International Trade Professional, CITP® and an ICC certified Incoterms® 2020 Trainer, bringing expertise in the application of the terms of trade for the sale of goods into international markets.



September 27, 2023
1:00 pm - 2:30 pm EDT
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WBE Canada
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