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Webinar: Twinning Your Competition

November 20, 2018 @ 1:00 pm - 2:00 pm EST

Building competitive edge for your business

Twinning Your Competition: Why 86% of Buyers Can’t See The Difference

with Chala Dincoy

Certified WBE Business Skills Development – Online training for certified WBEs.

Your business isn’t as unique as you think. Research shows that buyers don’t see you as different compared to your competitors. This comes out loud and clear when you’re price-shopped, lose the sale to a competitor or worse yet-can’t even get the meeting with the decision makers in the first place!

Time-starved buyers don’t have the desire to meet with just one more vendor who does the same thing as their current vendor.

There’s a reason why calling more leads or hiring more sales staff isn’t helping grow your business faster.

The answer is simple, it’s scientific and it requires very little investment other than a few changes to what you’re already doing to reach out to prospects.

In this dynamic, story-packed session, you’ll learn:

  • The single reason why spending more time and money on your marketing and selling don’t work
  • Top 5 mistakes people make in their messaging…that keeps them losing at least 1/2 of what they could be earning on the table
  • The differentiator that one of my clients used in order to generate $15K in one meeting
  • Why despite going to meeting after meeting, and calling prospect after prospect, your marketing still doesn’t strike a chord with the buyer
  • The steps that you can take right now to make you stop being a twin to your competitors and to start to be recognized as truly different!

Webinar information will be emailed to all certified WBEs. If you are not certified, click here to learn more about the benefits of certification with WBE Canada.

Chala DincoyChala Dincoy is the CEO and Founder of The Repositioning Expert. She’s a Marketing Strategist who helps professional service companies change their messaging to attract more decision makers. In her former life, Chala was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 20 years. Now she’s a marketing consultant, the author of Gentle Marketing: A Gentle Way To Attract Loads Of Clients, an expert featured on major television networks such as ABC, NBC, CBS, Fox, as well as a speaker at International industry conferences. Chala dishes out big advice that’s to the point, accelerates your growth and is like ROCKET FUEL for your business!


November 20, 2018
1:00 pm - 2:00 pm EST
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WBE Canada
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