WBE Canada

WBE Canada is the bridge between Canadian women-owned businesses and larger corporate and public buyers that were previously out of reach


Discover upcoming opportunities for your business

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To build and grow a strong Canadian ecosystem that connects women-owned businesses to procurement opportunities through advocacy, certification, development, and promotion and helps corporations & governments to deliver on their supplier diversity commitments.


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WBE Canada certifies Canadian businesses 51% or more owned, managed and controlled by women, and helps them access opportunities with larger corporate and government buyers.

Access Larger Corporate and Public Buying Opportunities

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Not ready for WBE Canada certification? We support all women-owned businesses through our Pathfinder program, resources, networking, and mentorship opportunities.

Access Businesses Best Practices & Prepare For Certification

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Are you ready to build or expand your supplier diversity program? WBE Canada works with buying organizations and helps them connect with the verified women-owned businesses.

Engage More Women-Owned Businesses In Your Supply Chain

Corporate or Government Buyer
Business women champion

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WBE Canada partners with organizations committed to success of Canadian business women.

Support the Success of Canadian Women-Owned Businesses 

News and Updates

Colibri Vanille: More Than Just a Sweet Success Story

COLIBRI VANILLE: More Than Just a Sweet Success Story. Originally published in WBE Canada Magazine; Issue 13. Read our full magazine HERE. To understand the success of Colibri Vanille, you…

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Turning Personal Pain to Purpose: The “Real Talk” Journey

REAL TALK CREATIVE: Turning Personal Pain to Purpose: The “Real Talk” Journey. Originally published in WBE Canada Magazine; Issue 13. Read our full magazine HERE. In April 2019, Rachael-Lea Rickards’…

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WBE Canada 2024 Excellence Awards Nominations Are Now Open!

FOR IMMEDIATE RELEASE WBE Canada 2024 Excellence Awards Nominations Are Now Open! Toronto, ON – July 4, 2024 – Women Business Enterprises Canada Council (WBE Canada) is thrilled to announce…

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Upcoming Events

Procurement Training Program Benefits

Procurement Training Program

August 13 @ 1:00 pm - 2:00 pm EDT

Join Darlene Marino, founder of Procurement Management Services Inc., for a comprehensive four-part series on maximizing shareholder value through strategic procurement. This event covers essential topics such as finding procurement opportunities, understanding solicitations, preparing proposals, and negotiation techniques. Learn how to achieve cost savings, embrace supplier diversity, and master procurement fundamentals to enhance your organization’s performance. Register now to gain invaluable insights from an industry expert with over 25 years of experience.

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Mastering Your Value Proposition

Mastering Your Value Proposition

August 8 @ 1:00 pm - 2:00 pm EDT

Join us for Mastering Your Value Proposition & Essential Guide to Customer Mapping! What is your Value Proposition? In part one of this series, designed for women entrepreneurs, learn about common misconceptions and the 4 key elements that help you define your values that match the market effectively. In part two, you will learn what…

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Corporate Sponsorship Info Session

November 21 @ 1:00 pm - 2:00 pm EST

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Our Corporate Members are leading organizations to support Canadian WBEs through procurement.

"WBE Certification gives us credibility, opportunities, and has introduced us to a lot of great suppliers and consultants I’m not sure we would have found otherwise. The conferences are always really great for networking and finding new ideas."

-- Cynthia Spraggs, CEO, Sales Beacon Consulting (Certified WBE)

Using a supplier base that reflects the diversity of Canadian businesses and the population in general makes sense. Women are involved in 85% of purchasing decisions, and are bringing quality products and services to the marketplace.

“We were pleasantly surprised to see how many women are in traditionally male-dominated industries. Joining WBE Canada as a Corporate Member was the right decision.

-- WBE Canada Corporate Member

"Web Certification helps you get the attention with companies that want to work with minority suppliers. At the same time, you have to provide exceptional service, integrity is a must, communication and cost effectiveness are the basic ingredients to build a business and most importantly a reputation."

-- Rosa Turchio, President and CEO, Cargo Partners International Inc. (Certified WBE)

"WBE Certification gets me into the room with significant brands who I otherwise may not have had ready access to. In a male dominated industry, it is also an important point of differentiation."

-- Ashlee Froese, Branding Lawyer, Froese Law (Certified WBE)

"WBE Canada is joy to partner with. Your team goes above and beyond to support our goals and program development. Thank you for all the work that goes into building the database of WBEs!”

-- WBE Canada Corporate Member

Supplier diversity allows certified businesses to have a fair opportunity to tender for contracts. After that, it is business as usual - women’s firms must be assessed on their merits with no regard to gender.